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  Jargon Buster

Coherent thinking for convergent times

To harmonize the flow of

convergent media

& entertainment, our home page offers insight into new forms of

digital communication

. Think of it as feng shui for the phone. From the business perspective to the consumer point of view, from economic analysis of

branded content

and ROI in

mobile advertising

, to


tracking, celebration of the ingenious, explanation of the convoluted and simple hand-holding advice for the hand-held device, we invite you to dive into digital and go with the flow.
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  • How fast is your phone? – A bluffer’s guide.

    Spare a thought for those poor iPhoners that woke up recently to the unveiling of the 3GS. Imagine you’ve got the sleekest piece of hardware on the market and then there’s another, better, faster one, with 3 megapix video cam, a landscape fix of the really annoying keyboard, and “2x” the browsing power. Worse still, there’s that S, which stands for Speed, and makes you feel about as inadequate as not having ‘Turbo’ on the back of your black Porsche 911. Which is now a Mazda. And let’s not even talk about the $499 to upgrade, when any old Joe ...

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Links, streams & tributaries

  • Myxer For DIY ringtones, Myxer rules. Simple, free and way cool
  • Mofilm Short form content made for mobile
  • New Media Age Excellent source of intel from our friends across the pond

  • AppsSavvy Where app developers and brands socialize

  • Menage a Trois Funky francophile NYC creative shop. Mes amis, eet's all about ze love!

  • Mobile Marketing Association

    The MMA Mobile industry institution that sets best practices and promotes growth
  • Mashable Our daily digital news fix. Hard to imagine life without it
  • GDR Global Design Resources Top notch global design consultants
  • PSFK Clever creators of "likemind" that consult on social media & design