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  Jargon Buster

Coherent thinking for convergent times

To harmonize the flow of

convergent media

& entertainment, our home page offers insight into new forms of

digital communication

. Think of it as feng shui for the phone. From the business perspective to the consumer point of view, from economic analysis of

branded content

and ROI in

mobile advertising

, to


tracking, celebration of the ingenious, explanation of the convoluted and simple hand-holding advice for the hand-held device, we invite you to dive into digital and go with the flow.
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  • Has mobile content become commoditized?

    What is it about the word ‘content’ that makes everyone so sick of it? On the one hand it rings of smugness. Undeserved contentment, like that of some super-sized media exec comfortable in the assumption that consumers will lap up whatever they throw at them. Smug like those fond of saying ‘No one ever went bust by underestimating the bad taste of the general public’. And on the other hand it sounds like ‘product': bland and monolithic, stuff you churn out by the batch. Nothing in there that reflects the passion and risk involved in creating something of lasting value, ...

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Links, streams & tributaries

  • Myxer For DIY ringtones, Myxer rules. Simple, free and way cool
  • Mofilm Short form content made for mobile
  • New Media Age Excellent source of intel from our friends across the pond

  • AppsSavvy Where app developers and brands socialize

  • Menage a Trois Funky francophile NYC creative shop. Mes amis, eet's all about ze love!

  • Mobile Marketing Association

    The MMA Mobile industry institution that sets best practices and promotes growth
  • Mashable Our daily digital news fix. Hard to imagine life without it
  • GDR Global Design Resources Top notch global design consultants
  • PSFK Clever creators of "likemind" that consult on social media & design